IMG_6249some of the things to keep in mind before starting to fix my designs.

  • the scaling of both letters. relative to the negative space and each other
  • the position of the letters in relative to each other and to the negative space.
  • the divide of 50/50 between black and white and letter to letter
  • its okay to mess up. just find a way to fix it.
  • its not about something working. its about everything working.
  • letter clarity is mandatory.
  • aesthetics matter.
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